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Ice Ice Baby for Frutina

Frutina are one of the UK's leading slush drinks providers selling their products primarily into schools, leisure centres and numerous tourist attractions.

Intelligent Marketing were tasked with rejuvenating Frutina's markeitng materials in two ways. Firstly, to aid their sales team in delivering a clear message as to their product offering along with the clear health benefits. Secondly, to create a whole new raft of point of sale material such as posters, tent cards and packaging to assist the retail outlets in promoting the Frutina drink.

The new image was launched in mid July and has already received positive feedback from the retail outlets and sales team - job done !

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