A suite of new brochures were introduced as part of this re-brand exercise.

Where D&B have specialist areas that they operate in, we had to ensure that any information sent out was specific and relevant to that sector.

The end result was a corporate pocket folder that contained a generic company overview brochure detailing D&B’s credentials. The pack would then be completed with a bespoke sector brochure for either Airports, Railways, Civil Engineering or Building ensuring that the information specific in its delivery.

Dyer & Butler have a large fleet of vehicles throughout the UK. If approached correctly, these vehicles could create fantastic brand awareness at little cost.

IM developed a set of brand guidelines that allowed D&B to sign write all their vehicles, regardless of size so they all had the same consistent  brand message.

As part of the wider re-brand a new web site was launched to re-enforce D&B’s credentials.

The site itself allowed visitors to search by sector or service, ensuring that all leads were dealt with as efficiently as possible.