GEMS needed a brochure that could be used for several purposes.

Firstly, we needed to ensure that the brochure could hold both sector and service specific data sheets. This allowed GEMS to tailor sales information specifically to the enquiry. To achieve this we created a pocket to the inside back cover that formed part of the design.

Secondly, we had to ensure that when the recipient received the sales pack, it commanded their attention. To achieve this we created a unique 6 page A4 landscape design that allowed the high quality photography to speak for itself.

The new brand had to follow through to trade magazines to ensure maximum consistency.  We also created 3D renders showing how the brand would work on project cars for trade shows and events.

Businesses can often overlook the importance of branded stationery. These items are often the first impression of a business and it is vital that the brand elements are reflected within this.

We created a set of new business stationery and brand guidelines that ensured their image will remain consistent for years to come.

A visually inspiring web site was developed that allowed GEMS staff to update on a daily basis through a bespoke Content Management System.

The site also allowed visitors to download product information and white papers via a secure log in area.

IM worked on all aspects from the initial site plan, design, construction through to the CMS.

To view the site visit www.gems.co.uk