A new awareness campaign was rolled out across the south to promote Hovertravel’s service and their new on-line booking system.

Billboards were placed at train stations strategically located along the A3 corridor to raise awareness to commuters.

For 2010 we wanted to spice up Hovertravel’s adverts. We had to understand the benefits of and the reasons for commuters using the Hovertraft.

Once we understood this we proceeded to create a set of ‘bespoke’ adverts that tie in with key events, dates and reasons for using the Hovercraft.

The result is a set of adverts that are friendly, informative and eye catching.

Over the last six years Intelligent marketing has managed all aspects of Hovertravel’s promotional leaflets. Ranging from the easy to store pocket timetables through to the day trips, resident timetable and parcels leaflets.

A new site was developed to act as an information portal to commuters.

Ensuring people were kept up to date with the latest service information was crucial. Intelligent Marketing implemented an SMS facility allowing commuters to register their mobile details and receive instant service updates.